i just watched Helvetica. for the first time! quite shocking as i am madly and deeply in love with typography.
Anyhow, as much as i knew it was everywhere, and as much as i know the identifying characteristics of this particular typeface, i never realized JUST how much it is used.
I T I S E V E R Y W H E R E – and what was more interesting was that most of the designers either worshiped the paper it was typed on or wanted to submit it to the House of Un American Activities Committee. there seemed to be no middle ground.
after watching, i am still not sure how i feel about Helvetica… i get why it can be the stuff of winners. it is very stable and sure of itself. I know that its overuse bothers the fuck out of me but maybe its just that! – the fact that everyone uses it, it truly is like water, like air, like “fast food” so accessible, so easy to grab Helvetica because it can be anything. can be everything. can be any one…
but then again, who wants to be a part of everyone? i know i dont.
ohh helvetica, puzzles me
