Oh poor little hollywood

I recently posted a comment on facebook about how hollywood is the death of all good design and I thought I would post something here. I started this thought when i saw the avatar poster and it used papyrus! Really! Who was paid to do that poster. You have this nice artwork in the background and then you throw papyrus on it with a glow and a shadow and viola……hollywood poster!

It is not jsut the avatar poster it is a lot of posters that come out of Hollywood. I don’t understand. They are so over the top and mediocre it drives me crazy. There are so many movie posters that use Trajan as their typeface, it is plane laziness.

Take some originality and start to think what the type means and what the poster is supposed to say, not ” what “cool” effect i can put on it. As I was stewing about this I was watching some photoshop tutorials and i don’t get what is going on with design and photoshop. It is like any effect and cool trick is being used and it is seen as good design. it makes me sad:( and more ready to teach good typography and have people not create crap design.

~dzob